Careful with your Corporate Gifts

As the end of the year approaches, many business will be sending out tokens of their appreciation to their most valued clients and suppliers. These serve as a tangible “thank you” for doing business with for the past year, and can range from a day out driving a Ferrari, or a batch of branded diaries. [...]

Tips to Help Your Charity Event Go Off with a Bang

As most people’s thoughts turn towards the big push for Christmas sales and the lull that will follow in January, I’m already thinking about next summer. Not just because I am averse to cold to a reptilian degree, but because that’s when the charity event that I’m helping to organise takes place. I volunteered after [...]

Discounting Into Oblivion?

I went out for dinner last night and what struck me within minutes of taking our seats was the number of promotions on offer at the restaurant. If we had been going to the theatre, we could have had 20% off just for showing our tickets. If we signed up to a mailing list, we [...]

Why It Isn’t Difficult to Market to Women

There has recently been an article, stating that the global recession has highlighted the increased purchasing power of women. This isn’t anything new: whether they spend the money or not, women are responsible for the majority household spending decisions. But as they have entered the workforce in greater numbers and have increased their own incomes, [...]

Who Benefits Most From Charity Tie-Ins?

It’s charity season again and last night, while watching a television program on the amount of fat, salt and sugar in breakfast cereals (I am a nerd and proud), I saw an advert featuring Gordon Ramsay. He has a range of sauces out for Children in Need, and “and least” 10p from ever jar sold [...]