Why It Isn’t Difficult to Market to Women

There has recently been an article, stating that the global recession has highlighted the increased purchasing power of women. This isn’t anything new: whether they spend the money or not, women are responsible for the majority household spending decisions. But as they have entered the workforce in greater numbers and have increased their own incomes, [...]

Time Your Promotional Activity for Maximum Impact

Today is a bank holiday in the UK, but the advert I saw on TV last night may have come a little too late to reap the benefit of a possible tie-in. A new adaptation of Wuthering Heights was being broadcast, and in one of the later ad breaks, there was a 30-second slot promoting [...]

Race in Business: How Far to Go?

Recently, I was reading an article by Zachary Raynell Rinkins at Black Enterprise, excoriating black businesses for not spending more of their advertising budgets in black publications. Now, I realise that I don’t operate in the States, but the overwhelming sentiment that I was left with by the end of the article was “Why? Why should [...]

Big Tech Companies are Failing to Make Money… and it’s All Our Fault!

So, a couple of days ago I put up a blog post wondering when Kenya might be able to support professional bloggers. As it turns out, we may as well ask Father Christmas and the Easter Bunny for a new pet unicorn and a free pass to Heaven, because it ain’t never going to happen. [...]

Can Kenyan Society Support a Professional Blogosphere?

An article earlier this week caused come ripples in the professional blogoshpere after the Wall Street Journal ran a piece which claimed that 452,000 Americans use blogging as their main source of income. Frederic Lardinois at ReadWriteWeb did a good job slapping down the most outrageous claims in the article, while Mike Masnick at TechDirt [...]