Freeware of the Week! [Tungle]

So yesterday I had a meeting, or rather a group IM chat. All was going swimmingly until we tried to arrange follow-ups, whereupon there was much humming and hawing amongst us from our three respective time zones and with our competing schedules. Had I had this week’s offering to hand, the process of setting up [...]

Discounting Into Oblivion?

I went out for dinner last night and what struck me within minutes of taking our seats was the number of promotions on offer at the restaurant. If we had been going to the theatre, we could have had 20% off just for showing our tickets. If we signed up to a mailing list, we [...]

Why It Isn’t Difficult to Market to Women

There has recently been an article, stating that the global recession has highlighted the increased purchasing power of women. This isn’t anything new: whether they spend the money or not, women are responsible for the majority household spending decisions. But as they have entered the workforce in greater numbers and have increased their own incomes, [...]

Who Benefits Most From Charity Tie-Ins?

It’s charity season again and last night, while watching a television program on the amount of fat, salt and sugar in breakfast cereals (I am a nerd and proud), I saw an advert featuring Gordon Ramsay. He has a range of sauces out for Children in Need, and “and least” 10p from ever jar sold [...]

Freeware of the Week! [MahTweets]

Social networking has been chugging along nicely for a while now, and has grown into something that you’re almost expected to do, rather than fool around with once in a while. Along with that have grown a number of applications that profess to make your online social life easier to manage, but there hasn’t been [...]