Time Your Promotional Activity for Maximum Impact

Today is a bank holiday in the UK, but the advert I saw on TV last night may have come a little too late to reap the benefit of a possible tie-in. A new adaptation of Wuthering Heights was being broadcast, and in one of the later ad breaks, there was a 30-second slot promoting [...]

[Updated] Thika Highway Construction: Route 66 or Road to Hell?

Now with pics! Scroll down to the updates for the links. This blog post will be updated with news about the Thika highway as and when I find it. Feel free to add your own updates in the comments. In the last fortnight, I’ve noticed an upswing in the number of visits to the blog [...]

Freeware of the Week! [Dropbox]

A friend of mine is finishing his PhD and had a heart-in-mouth moment this week. He had been doing all of his work on a laptop and the hard drive temporarily died on him. He was able to restore everything except the very extensive bibliography, which he is now having to rewrite from scratch. Lucky [...]

The Goldfish Entrepreneur

I am plagued by a lack of hours in the day, and restrictions on human cloning in the UK. Were I to be granted four extra hours, or a compliant doppelgänger, I would be happy. Instead, I do worry that I am spreading myself a bit thin. In addition to the posts at this blog, [...]

The Difficulty in Pinning Down “Marketing”

There’s been a healthy discussion on one of the forums I frequent about the function of marketing departments, particularly in large companies. A number of contributors bear the battle scars of trying to work effectively in PLCs with competing priorities. One of the biggest gripes is that in too many businesses, marketing is considered to [...]